TV Shopping Channel Ideal World Meets Primetime TV Show, Buy It Now

Ideal Shopping Direct   ·  2 min read

International inventors and product creators are being given the chance to sell their new wares to potential buyers in Channel 4's highly anticipated show, Buy It Now, launching on April 16th at 5:30pm GST. The series is presented by singer, actor and comedian Brian Conley and will feature Fran Busby, Managing Director of Ideal World, one of the UK's largest TV shopping channels.

Fran Busby is a seasoned professional when it comes to recognising what is needed in the cut and thrust world of TV shopping. With 25+ years of experience in buying and launching new products into TV shopping, Fran is the woman in the know for sensing the right ingredients required by a new product to not only survive but also be successful in this unforgiving TV retail environment. Fran explained: "It's very rare that you see so many new and innovative products in one place at one time! We at Ideal World thrive on our ability to identify innovation first and to grasp the initiative in getting these products to market quickly before the competitors can catch us. However it's not purely about the products but how the inventor brings them to life and shows the problem and solution that item delivers in an entertaining way.

"It was a fantastic experience overall, the whole team including Brian, Studio Lambert and my fellow retailers were all great fun to work with. It was quite daunting at first, but with all the support of the team and product presentations, the nerves soon disappeared!" Buy It Now will run for six weeks starting Monday April 16th and Fran will be a familiar face throughout the series, snapping up innovative and exciting products that are sure to engage interests.

Fran Busby commented: "I bought into new and innovative products and inventors that will give Ideal World shoppers a chance to bring them into their homes."

Ideal World shoppers will get to see and buy the products bought by Fran on Buy It Now on the company's website after each episode airs. Be sure to check online for a variety of product information, demonstrations and exclusive behind-the-scenes content.

Fran commented further: "The viewers will get to see some of the inventor's dreams come true and see how life changing this experience was! There were some great and not so great products and lots of fun moments which shouldn't be missed!" Be sure to tune into Channel 4 at 5:30pm on Monday 16th April for the launch of this brand new and exciting show!

Stay connected with the home of shopping TV, Ideal World, on Sky 654, Freeview 22, Virgin 747, Freesat 812 and at

For more information or images, please contact Alison Smith at