Press archive

Binky London Exclusive Launch

Much to the anticipation of her huge fan following, Alexandra ‘Binky’ Felstead launches her nail polish collection...

Ideal Shopping Direct   ·  2 min read
Elizabeth Grant Collagen Re-inforce Collection

Introducing award winning beauty range, Elizabeth Grant’s Collagen Re-inforce, a skin firming and highly successful,...

Ideal Shopping Direct   ·  1 min read
Cake Creation Expert Brand Wilton launches

Global leader in cake decoration and bake ware products, Wilton Enterprises is launching to Ideal World and Create and...

Ideal Shopping Direct   ·  1 min read
White To Brown tanning exclusive launch

Achieve a natural glow ready for the party season with White to Brown tan, launching exclusively to UK TV with Ideal...

Ideal Shopping Direct   ·  1 min read
Exclusive launch of Goldmajor Amber Jewellery

Make your autumn crackle with our beautiful collection of amber jewellery by Goldmajor, launching exclusively to UK TV...

Ideal Shopping Direct   ·  1 min read
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