New Care Bears™ Die collection launches exclusively on Create and Craft

Samantha Jeffries   ·  3 min read

Create and Craft has teamed up with Bulldog Licensing to launch an exclusive new Care Bears™ die craft collection. Loved by children and adults alike for nearly 40 years, the group of fun, lovable Care Bears are all about sharing and caring and this new range will let fans spread that message to their friends, family, and the wider community.

Launching on May 15th on the Create and Craft TV channel and Website, the new collection of licensed products centres on a Care Bear Die with switchable belly badges which allows crafters to customise their Care Bear to their chosen character. The collection also includes a range of colourful paper products ideal for card making including charisma, backing papers, and cardstock that match the Care Bears, along with stamps that can add sweet sentiments and icons.

As a bonus for crafters keen to sell or share their Care Bear makes, the licensed collection has an ‘angel policy’, which will let them sell up to 100 items per project annually rather than restricting them to gifted sharing only.

Frances Busby, Managing Director, Create and Craft said: “We’re thrilled to be working with Bulldog Licensing on these new designs of such classic Care Bears’ characters; they’re ideal for creating projects for a host of celebratory and gifting occasions. The love for Care Bears spans generations and we’re sure this colourful range will prove a popular addition to any crafting collection.”

Rob Corney, Managing Director, Bulldog Licensing said: “It’s been an absolute pleasure working with the team at Create and Craft, developing high quality crafting ranges to bring the fun and enjoyment of our brands into people’s homes. The world needs a little more care in it right now and these ranges provide the perfect opportunity for crafters everywhere to share their care.”

Don’t miss the new Care Bears launch on May 15th on Create and Craft TV (Sky, Freeview and Freesat), Ideal Extra, and Create and Craft Extra (Sky/Freesat) and via the website at


For more information, please contact Nicola Ennis at Toast PR:; 07837 201085

Notes to editors
About Create and Craft TV
Create and Craft, part of the Ideal Shopping Direct Group - the No1 direct retailer in craft in the UK - is an award-winning multi-channel craft retailer. Create and Craft broadcasts live on TV and online in the UK and US to more than 70 million homes. It offers paper craft, jewellery, sewing, cake decorating and knitting products. Create and Craft won GOLD in seven categories at the 2016 International Craft Awards including Best TV Shopping Channel for Crafts, Best for Quality, Best for Customer Service, Best Website and Best Online Shop.

About Ideal Shopping Direct
Ideal Shopping Direct Limited is one of the UK’s leading multi-channel home shopping retailers, selling via its TV channels and the internet. It is a vibrant company with a team of 600 based in Peterborough selling a range of general merchandise; everything from products for the home and garden to kitchen and technology through to health and beauty and craft buys. Its flagship TV channel is Ideal World (Sky, Freeview, Freesat and Virgin) supported by three other channels – Create and Craft (Sky, Freeview and Freesat), Ideal Extra and Create and Craft Extra (Sky/Freesat). In July 2018, the business was acquired by Aurelius Alpha Limited, a subsidiary of Aurelius Equity Opportunities.

About Cloudco Entertainment
Cloudco Entertainment, formerly American Greetings Entertainment, is the owner for iconic entertainment brands such as Care Bears™, Holly Hobbie™, Madballs™, Packages from Planet X™, Twisted Whiskers™, Buddy Thunderstruck™, Tinpo™ and its newest IP, Boy Girl Dog Cat Mouse Cheese™. Cloudco Entertainment develops multi-platform entertainment franchises across all media channels and extensive consumer merchandising programs that immerse children and adults in brands they love.

About Care Bears™
Introduced in 1982 through consumer products, greeting cards, and later a series of animated television shows and feature films, Care Bears is one of the most popular and endearing children’s properties in the world. Fans of all ages love these huggable bears from Care-a-Lot who inspire all to have fun, share and care. The Care Bears first appeared in their own television specials in 1983 and 1984, followed up with a long-running animated TV series and then made the

leap to the big screen in 1985-87 with The Care Bears Movie trilogy. More recently the Care Bears could be seen in Care Bears & Cousins, a Netflix original CGI-animated series launched in fall 2015 and the brand-new Care Bears: Unlock the Magic, a 2D animated series featuring an all-new look and mission for the bears, launched in 2019 on Tiny Pop in the UK and Boomerang and Cartoon Network in the US.

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