Growth for Create and Craft within Mixed Media Category

Ideal Shopping Direct   ·  2 min read

Create and Craft, the UK’s leading multi-channel craft home shopping retailer, are dedicated to growing their mixed media brand portfolio in 2018 with new 12 new brands already launched or soon to launch: DaliArt, Stamperia, Pentart, PipArt, Sospeso Trasparente, DecoArt, Plaid, Ranger, Marabu, Marbling 4 Fun, Glitz Craft and Country Love Crafts.

Along with these exciting new brands, will be a dedicated mixed media hour every Thursday at 12:00, so that customers will know when to tune in and when to shop.

Sam Gollings, Create and Craft Buyer comments on the innovations coming up in this category “We are so happy to be able to give a dedicated hour to Mixed Media, with so many new brands and products its imperative we give our customers a time slot where they can tune in and engage with a category they love. It’s a very exciting time to be at Create and Craft HQ, especially as a buyer as we are seeing so much newness on the channel, we know our customers are going to love it!”

Create and Craft continue to be dedicated to bringing newness to the channel and are working towards their target of 9,000 innovative products being launched on the channel through 2018.


Notes to Editors –

Create and Craft, part of the Ideal Shopping Direct Group, is an award winning multi – channel craft retailer. Create and Craft broadcasts live on TV and online in the UK and US to over 70 million homes. It offers paper craft, jewelry, sewing, cake decorating and knitting products. Create and Craft is part of Ideal Shopping Direct Limited, one of the UK’s leading multi-channel home shopping retailers with a growing team of 700 based in Peterborough, UK. Ideal Shopping Direct is the most prolific broadcaster of live television in the UK and the No1 direct retailer in craft in the UK. Create and Craft and its associated brands won in nine categories at the 2017 International Craft Awards including; Best TV Shopping Channel For Crafts, Best Craft Website, Best Craft Blog, Best for Quality and Best for Customer Service.

US customers access Create and Craft via its dedicated channel on Dish TV channel 221, Roku, Apple TV, Amazon Fire, Android or Apple apps via 24hrs a day.

UK customers access Create and Craft via Freeview channel 23, Sky channel 674, Freesat 813, Virgin 748, Apple TV, Amazon Fire, Android or Apple apps and via