Exciting New supplier Bakedin partners with Create and Craft

Ideal Shopping Direct   ·  2 min read

Create and Craft, the award winning multi – channel craft retailer, is delighted to announce a new partnership with Bakedin. Based in North Hampshire, Bakedin was founded in 2013 by three friends - Joe, Anna and Elaina – who wanted to take the hassle out of the traditional baking-from-scratch experience. With the idea of a time-saving kit that enabled bakers to still produce cakes from scratch, but with minimum fuss, the Bakedin baking kit was born.

Patrick Munns, Sales Director at Bakedin commented: “We’re super excited to be given the chance to work alongside Create and Craft and bring their viewers our amazing baking products and kits!”

Featuring exclusive recipes created by world-renowned pastry chef, Michel Roux, these unique home baking kits mark an exciting opportunity for Create and Craft to work with an innovative baking brand with a difference.

Samantha Langan, Junior Buyer at Create and Craft, commented: “Baking is a category we are currently growing, so we are very excited to have Bakedin within our range to offer our customers to purchase. With their products being developed and approved by Michel Roux, the products are great tasting and great quality. With complete baking kits, as well as the monthly bake subscription, they really offer something for everyone”.

Create and Craft are incredibly excited to continue building upon their existing baking range, working with the Bakedin brand to bring creativity to the kitchens of beginners and baking enthusiasts alike.

Bakedin’s first show launches on Thursday 3rd October 2019 at 4pm.


Notes to Editors –

About Create and Craft TV

Create and Craft, part of the Ideal Shopping Direct Group, is an award winning multi – channel craft retailer. Create and Craft broadcasts live on TV and online in the UK and US to over 70 million homes. It offers paper craft, jewellery, sewing, cake decorating and knitting products. Create and Craft is part of Ideal Shopping Direct Limited, one of the UK’s leading multi-channel home shopping retailers with a growing team of 700 based in Peterborough, UK. Ideal Shopping Direct is the most prolific broadcaster of live television in the UK and the No1 direct retailer in craft in the UK. Create and Craft won GOLD in seven categories at the 2016 International Craft Awards including; Best TV Shopping Channel for Crafts, Best for Quality, Best for Customer Service, Best Website, and Best on-line shop. In September 2015, the business was acquired by US private equity firm Blackstone.

US customers access Create and Craft via its dedicated channel on Dish TV channel 221, Roku, Apple TV, Amazon Fire, Android or Apple apps via createandcraft.com 24hrs a day.

UK customers access Create and Craft via Freeview channel 23, Sky channel 683, Freesat 813, Virgin 748, Apple TV, Amazon Fire, Android or Apple apps and via createandcraft.com