Ellison® partner with Create and Craft

Ideal Shopping Direct   ·  2 min read

Create and Craft, the award winning multi-channel craft retailer, is delighted to announce a new partnership with Ellison®, the innovators of the first consumer die cutting machine.

Create and Craft, the original Craft TV shopping channel, are proud to be working with Ellison®, a company with a rich history of transforming the DIY arts and crafts market by empowering consumers with inspiring products that enhance creative lifestyles.

Sizzix®, launched by Ellison® in 2001, is now a globally recognised brand that caters specifically to the creative consumer market in over 100 countries, and will further expand Create and Craft’s growing digital presence in the craft market. Incorporating the world-renowned brand into their existing content strategy, multi-channel retailer, Create and Craft, look forward to bringing customers the full 360° experience, with inspirational content, both on and off-screen.

Sizzix® empowers each and every creative personality to explore their artistic potential with their collection of die-cutting and embossing machines, supported by an extensive range of dies and tools.

Create and Craft are proud to be working with such a prestigious brand and broadening their existing product range with Sizzix® innovative range of tools, accessories and supplies for crafters.

Sizzix® first show is scheduled for a 2-hour special on Monday 7th October at 07:00am.

Sam Gollings, Buyer at Create and Craft, commented: “This partnership will bring innovation and inspiration to our customers not just through the power of TV shopping but through a multi-channel experience that customers can enjoy wherever and whenever they wish to shop.”

Amy Dawson, Sales Director at Ellison, commented: “We are looking forward to our partnership with Create & Craft and hope to inspire viewers at home with our demonstrations. Consumers can expect to see a wide selection of innovative Sizzix products available through both TV and online alongside inspirational curated content.”


Notes to Editors –

About Create and Craft TV

Create and Craft, part of the Ideal Shopping Direct Group, is an award winning multi – channel craft retailer. Create and Craft broadcasts live on TV and online in the UK and US to over 70 million homes. It offers paper craft, jewellery, sewing, cake decorating and knitting products. Create and Craft is part of Ideal Shopping Direct Limited, one of the UK’s leading multi-channel home shopping retailers with a growing team of 700 based in Peterborough, UK. Ideal Shopping Direct is the most prolific broadcaster of live television in the UK and the No1 direct retailer in craft in the UK. Create and Craft won GOLD in seven categories at the 2016 International Craft Awards including; Best TV Shopping Channel for Crafts, Best for Quality, Best for Customer Service, Best Website, and Best on-line shop. In September 2015, the business was acquired by US private equity firm Blackstone.

US customers access Create and Craft via its dedicated channel on Dish TV channel 221, Roku, Apple TV, Amazon Fire, Android or Apple apps via createandcraft.com 24hrs a day.

UK customers access Create and Craft via Freeview channel 23, Sky channel 683, Freesat 813, Virgin 748, Apple TV, Amazon Fire, Android or Apple apps and via createandcraft.com