Create and Craft welcome Craft Buddy

Ideal Shopping Direct   ·  2 min read

News Release

Release date: 13.02.2019

Create and Craft welcome Craft Buddy

Create and Craft isexcited to welcome Craft Buddy to Create and Craft TV.

Craft Buddy are one of the UK’s most innovative Arts, Craft & Hobby companies, designing and manufacturing products for their popular craft brands: Crystal Card & Art Kits, Dawn Bibby CreationsPretty Gets Gritty (mixed media) and Craft Buddy.

Craft Buddy pride themselves on keeping abreast of the latest trends in fashion, and their great flexibility in launching new kits and ranges in response to these trends. Their speed to market and the excellence of their craft kits has led them to become a trusted partner of many important retail chains in the UK and Europe.

Their core brands are Crystal Card & Art KitsDawn Bibby Creations (cardmaking and papercrafting), their signature Craft Buddy brand (cardmaking and papercrafting) and more recently their exciting mixed media brand, Pretty Gets Gritty, a collaboration with the crafter Lynette Jasper.

Jamie Martin, Chief Executive Officer – Create and Craft, commenting said: Gary and Dino’s passion for the crafting industry is really reflected in their company ethos and strategy and here at Create and Craft we are thrilled to be working alongside such a significant brand.

Gary Wadhwani, Company Co-Founder – Craft buddy, commenting said: We’re so thrilled to be partnering with the Create & Craft family! Our brands - Crystal Art, Dawn Bibby Creations, Pretty Gets Gritty and our signature Craft Buddy brand - have soared in popularity in the last twelve months, and we are so excited about bringing them to Create & Craft’s wonderful audience for the first time. We can promise a host of exciting launches across all our brands in the coming months, including lots of exclusive offers for C&C viewers, and going forward, we are going to do what we’ve always done – work our hardest to develop craft products which you love and cherish. We can’t wait to get going!.


Notes to Editors –

About Create and Craft TV

Create and Craft, p__art of the Ideal Shopping Direct Group, is an award winning multi – channel craft retailer. Create and Craft broadcasts live on TV and online in the UK and US to over 70 million homes. It offers paper craft, jewellery, sewing, cake decorating and knitting products. Create and Craft is part of Ideal Shopping Direct Limited, one of the UK’s leading multi-channel home shopping retailers with a growing team of 700 based in Peterborough, UK. Ideal Shopping Direct is the most prolific broadcaster of live television in the UK and the No1 direct retailer in craft in the UK. Create and Craft won GOLD in seven categories at the 2016 International Craft Awards including; Best TV Shopping Channel for Crafts, Best for Quality, Best for Customer Service, Best Website, and Best on-line shop. In July 2018, the business was acquired by Aurelius Alpha Limited, a subsidiary of Aurelius Equity Opportunities SE & Co. KGaA

US customers access Create and Craft via its dedicated channel on Dish TV channel 221, Roku, Apple TV, Amazon Fire, Android or Apple apps via 24hrs a day.

UK customers access Create and Craft via Freeview channel 23, Sky channel 683, Freesat 813, Virgin 748, Apple TV, Amazon Fire, Android or Apple apps and via

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