Create and Craft sold to The Craft Store
Ideal Shopping Direct Limited ("ISD") has today agreed to sell its business trading as Create and Craft to Hochanda Global Limited, operating as “The Craft Store” ("Hochanda"). This brings the two leading UK teleshopping channels for Craft products together. In the coming weeks, ISD and Hochanda will co-operate to broadcast Create and Craft programming on its current channels, notably Freeview channel 95 and Sky channel 683. All products will continue to be available at www.createandcraft.com. In due course, Hochanda will merge the two businesses to offer customers a wider choice of crafts and suppliers .