Samantha Jeffries   ·  2 min read

Launching Monday, 31st May on the Create and Craft TV channel and website, the collection will centre around Popeye and his friends Olive Oyl and Bluto, as well as a range of colourful paper products ideal for card making including charisma, backing papers, cardstock and stamps. As a bonus for crafters looking to sell or share their Popeye makes, the licensed collection has an ‘angel policy’, which will let them sell up to 100 items per project annually rather than restricting them to gifted sharing only.

“We’re so excited to once again be working with Bulldog Licensing on this exclusive new collection,” said Frances Busby, Managing Director, Create and Craft. “The iconic Popeye characters and designs are perfect for a host of projects and occasions”.

“We’re thrilled to again be working with the team at Create and Craft, developing high quality crafting ranges to bring the fun and enjoyment of our brands into people’s homes,” said Rob Corney, Managing Director, Bulldog Licensing, “With so many challenges facing people in the current world, we think Popeye’s reputation for resilience, strength and a willingness to stand up and be counted in the face of adversity are themes which will really resonate with Create and Craft’s customers.”

Don’t miss the new Popeye  launch on May 31st on Create and Craft TV (Sky, Freeview and Freesat), Ideal Extra and Create and Craft Extra (Sky/Freesat) and via the website at


Notes to editors

About Create and Craft TV

Create and Craft, part of the Ideal Shopping Direct Group - the No1 direct retailer in craft in the UK - is an award-winning multi-channel craft retailer. Create and Craft broadcasts live on TV and online in the UK and US to more than 70 million homes. It offers paper craft, jewellery, sewing, cake decorating and knitting products. Create and Craft won GOLD in seven categories at the 2016 International Craft Awards including Best TV Shopping Channel for Crafts, Best for Quality, Best for Customer Service, Best Website and Best Online Shop.

About Ideal Shopping Direct

Ideal Shopping Direct Limited is one of the UK’s leading multi-channel home shopping retailers, selling via its TV channels and the internet. It is a vibrant company with a team of 600 based in Peterborough selling a range of general merchandise; everything from products for the home and garden to kitchen and technology through to health and beauty and craft buys. Its flagship TV channel is Ideal World (Sky, Freeview, Freesat and Virgin) supported by three other channels – Create and Craft (Sky, Freeview and Freesat), Ideal Extra and Create and Craft Extra (Sky/Freesat). In July 2018, the business was acquired by Aurelius Alpha Limited, a subsidiary of Aurelius Equity Opportunities.

About Popeye

Sailor. Tough guy. Hero. Legend. That's Popeye. An underdog with bulging forearms, a mean uppercut and a love of canned spinach. Unassuming, unsophisticated and undeterred by a challenge, from the minute he walked into the comic strip, The Thimble Theatre, and muttered his famous “Ja think I’m a cowboy?” line, Popeye the Sailor Man captured the hearts of millions of fans around the globe. As the star of his own comic strips and animated content on the big screen and small, Popeye became quickly ingrained in American culture, and today remains one of the most recognizable pop culture icons in the world.