Create and Craft grow Bullet Journaling offering with new range from Leuchtturm

Ideal Shopping Direct   ·  3 min read

Award winning, multi-channel craft retailer, Create and Craft, is delighted to announce an exclusive new product launch with renowned notebook manufacturer, Leuchtturm.

Hamburg based, Leuchtturm was founded in 1917, and is the original and only company to release the ‘bullet journal’ in partnership with Ryder Carrol – the creator of the widely popular ‘bullet journal’ method.

Bullet journaling - the analogue method for the digital age - was created by New York-based digital product designer and author, Ryder Carroll, and introduced to the world via a small personal website (featuring one tutorial video alongside step-by-step instructions) in 2013. A matter of days later, Carroll's website was receiving thousands of views per day.

In response to the forums, blogs and pop-up online communities that were springing up everywhere to discuss this ground-breaking new concept, Carroll reached out to the people at Leuchtturm, and together they created a special limited-edition bullet journal which sold out in hours. Hence, an unlimited edition of Ryder Carroll's revolutionary journal was born. By June of 2015, Carroll's original Bullet Journal video had surpassed 1 million views: Bullet journaling had taken the world by storm.

Online search for bullet journaling has grown 675% since 2014 and 'Bullet journaling' now has more than 1,000,000 monthly searches on Google (+48% in the past year). Leuchtturm notebooks are favoured among bullet journal fanatics due to their range of colours, fantastic quality paper, numbered pages and contents page.

The exciting launch of this exclusive range will strengthen Create and Craft’s Scrapbooking and Bullet Journaling categories and ever-growing content proposition, which offers inspirational and educational content to crafters searching for the latest trends, topics and tips.

Sam Gollings, Buyer, Create and Craft, commented, “I am extremely excited to be launching this prestigious brand on to our website to support our bullet journaling content. I can personally attest to the quality and functionality of Leuchtturm, as it’s a brand I have used for years. The range we have put together is sure to appeal to a wide audience of artists, journaling enthusiasts, students, crafters and beyond.”

Lisa Burton, Content Marketing Executive, Create and Craft, commented, “Being able to respond to ever-increasing search for this innovative, creative hobby with a product range of this quality, is incredibly exciting for the whole team at Create and Craft. We’ve loved diving into the fascinating story behind Ryder Carroll’s creation, and putting together creative content ideas for the Leuchtturm range, that we hope will inspire seasoned bullet journal fanatics and enthusiastic beginners alike.”

ENDS

Notes to Editors –

About Create and Craft TV

Create and Craft, part of the Ideal Shopping Direct Group, is an award winning multi – channel craft retailer. Create and Craft broadcasts live on TV and online in the UK and US to over 70 million homes. It offers paper craft, jewellery, sewing, cake decorating and knitting products. Create and Craft is part of Ideal Shopping Direct Limited, one of the UK’s leading multi-channel home shopping retailers with a growing team of 700 based in Peterborough, UK. Ideal Shopping Direct is the most prolific broadcaster of live television in the UK and the No1 direct retailer in craft in the UK. Create and Craft won GOLD in seven categories at the 2016 International Craft Awards including; Best TV Shopping Channel for Crafts, Best for Quality, Best for Customer Service, Best Website, and Best on-line shop. In September 2015, the business was acquired by US private equity firm Blackstone.

US customers access Create and Craft via its dedicated channel on Dish TV channel 221, Roku, Apple TV, Amazon Fire, Android or Apple apps via createandcraft.com 24hrs a day.

UK customers access Create and Craft via Freeview channel 23, Sky channel 683, Freesat 813, Virgin 748, Apple TV, Amazon Fire, Android or Apple apps and via createandcraft.com

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