Create and Craft announces launch of Paper Dienamics on the channel

Ideal Shopping Direct   ·  2 min read

Create and Craft, the award-winning multi-channel craft retailer, is delighted to announce a new partnership with diverse, new paper craft company; Paper Dienamics.

Paper Dienamics brings new products, new innovation, and new choices to the crafting world. With over 25 years of crafting experience and a wealth of knowledge this Yorkshire based company will be creating, producing and delivering the very best of crafting products to the marketplace. Using sustained forest materials and ever improving production methods the range of products offered by Paper Dienamics will help crafters produce fabulous quality crafting projects.

Julie Bailes, Create and Craft Buyer, commented: “We are thrilled to be able to offer products from this new brand on the channel and to our Create and Craft customers. Look out for the exciting launches from October this year!”

Keith Smith, Managing Director at Paper Dienamics Ltd. commented: “We are so proud and excited to be working with Create and Craft and showing our ranges to its Global audience of viewers. Paper Dienamics offers amazing crafting ideas and being die-namic. Our ranges of paper crafts and die cutting products is all about supporting the crafter to …. as the brand suggests; Create Quality”

Paper Dienamics is set to launch on the Create and Craft channel on Tuesday 15th October.


Notes to Editors –

About Ideal Shopping Direct

Ideal Shopping Direct Limited is one of the UK’s leading multi-channel home shopping retailers, selling via its TV channels and the internet. It is a vibrant company with a team of 600 based in Peterborough selling a range of general merchandise; everything from products for the home and garden to kitchen and technology through to health and beauty and craft buys. Its flagship TV channel is Ideal World (Sky, Freeview, Freesat and Virgin) supported by three other channels – Create and Craft (Sky, Freeview and Freesat), Ideal Extra and Create and Craft Extra (Sky/Freesat). In July 2018, the business was acquired by Aurelius Alpha Limited, a subsidiary of Aurelius Equity Opportunities.

About Create and Craft TV

Create and Craft, part of the Ideal Shopping Direct Group - the No1 direct retailer in craft in the UK - is an award-winning multi-channel craft retailer. Create and Craft broadcasts live on TV and online in the UK and US to more than 70 million homes. It offers paper craft, jewellery, sewing, cake decorating and knitting products. Create and Craft have recently won several International Craft Awards that are customer voted including; Best TV Shopping Channel for Crafts, Best for Customer Service, Best Craft Blog and Best Website, a true reflection of what the craft community feel. In July 2018, the business was acquired by Aurelius Alpha Limited, a subsidiary of Aurelius Equity Opportunities SE & Co. KGaA. UK customers access Create and Craft via Freeview channel 23, Sky channel 683, Freesat 813, Virgin 748, or via

About Ideal World

Ideal World is part of the Ideal Shopping Direct Group and is the company’s flagship channel. Ideal World is the home of TV shopping offering hundreds of brands across categories including fashion, beauty, home, garden and technology. UK customers access Ideal World via Freeview channel 22, Sky channel 664, Freesat 812, Virgin 747 or via