Brother and Create and Craft announce extended partnership with ScanNCut

Ideal Shopping Direct   ·  4 min read

Brother Inc. today announced it is extending its partnership with Create and Craft to exclusively sell their ScanNCut machines in the UK. This will include exciting additions to the range of machines and accessories to add to the hugely successful CM600.

The Brother ScanNCut is the only home crafting machine that has a built in 300dpi scanner plus a precision cutting tool allowing users to scan their designs and then cut these to shape for both paper crafting and fabric.


The first addition will be the CM300. Due to launch on the 27th August 2015, the CM300 has the same scanning and cutting functionality as others in the range but comes with only essential accessories allowing the user to customise subject to their requirement.

Future developments will have enhanced functionality including extra built-in fonts and designs plus WIFI, allowing connectivity to ScanNCut Canvas, a new cloud-based design application.

Tony Sheridan, Managing Director of Create and Craft says; “I am delighted to extend our partnership with Brother, the ScanNCut product has been a massive success and leads an evolution in technology within the crafting industry. Aligned to the new developments coming over the next year and beyond, we will be investing in education to enhance the user experience”.

Geoff Taylor, Sales Director of Brother UK say’s; “Create and Craft have been the perfect partner for Brother and our ScanNCut product. Being able to demonstrate the ability of the machine through a live TV medium allows customers to see how versatile both the scanning and cutting is and how it gives the crafter more flexibility and creativity to their projects. An added benefit of the range is that all current and upcoming accessories will work across all machines.”

Taylor continues, “We are excited to extend our partnership with Create and Craft as we launch additions to the ScanNCut family. All our machines in the range will receive full support and updates from Brother and exciting educational support from Create and Craft.“

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Notes For Editors

The Brother ScanNCut home and hobby cutting machines allows consumers to: See it – Pictures, sketches, drawings or paintings can be visualised as a creative project whether for print or online; Scan it – Scan photos, printouts or sketches with the 300 dpi built-in scanner; Cut it – Choose any material – paper, fabric, vinyl – press a button, then cut it perfectly Create it – Showcase your beautifully-cut designs in all arts-and-crafts projects

The ScanNCut machines includes a variety of built-in designs, quilt patterns and fonts from basic shapes to intricate designs. These patterns can be viewed using the intuitive 3.7” (CM900 has a 4.85” screen) colour LCD touch screen display with editing capabilities such as rotating, welding, resizing and organising. The designs can be selected and cut out on any material of choice. Furthermore, ScanNCut machine comes with a pen draw feature that allow users to create their own customised drawings for their crafting projects. No fuss scanning and cutting - with just a few simple steps, ScanNCut will scan the material, create the outline cuts, and allow users to select a design straight from the surface to cut out. This direct cut revolutionary feature eliminates the hassle of hand-cutting designs from any paper or fabric material used. The machine also allows crafters to scan and convert-to-cut data using the 300 dpi built-in smart scanner. Users can scan their design and save it as a cut or draw file for use. ScanNCut will create cut lines automatically, and then within minutes, hand drawn elements are incorporated on the artwork as a cut element or drawing with the assistance of the pen draw feature. Additionally, ScanNCut machine cuts precise fabric shapes with ease. Pairing the erasable draw function with cutting, the machine offers the unique feature of drawing seam allowance, and provides precise sewing guidelines – making sewing, quilting and appliqué projects easier to create.

Company Overview

Create and Craft is the world’s only dedicated craft channel providing specialist craft and hobby products. Create and Craft aims to educate and inspire through the multi-channel approach. The live TV station broadcasts to 24 million households in the UK, providing live demonstrations and instructional guides with experts. Educational content and craft inspiration can also be found on both of the e-commerce and m-commerce offerings. Available on Sky 674, Freeview 36, Virgin 748 and Freesat 813, Create and Craft is live 12 hours a day.

Craft Extra is a second sister channel to complement its successful and award winning Create and Craft TV Channel featuring niche craft products and much more. Available on SKY 675 and Freesat 811.

Ideal Shopping Direct Limited is a leading multi-channel retailer, selling products to consumers via its television shopping channels and its Pure Play sites – Ideal World, Ideal Extra, Create and Craft TV, Craft Extra, Deramores, Lead the Good Life,, Love Pets.

Our subsidiary company, Ideal Sourcing Ltd, supplies major UK retailers and wholesalers with craft and related products. We currently employ more than 500 people, mainly at our broadcasting and distribution site in Peterborough, United Kingdom.

We broadcast to more than 24 million households in the UK; each channel is supported by a transactional website which also streams the TV broadcast. The television shopping market in the UK has grown dramatically in recent years as digital TV has spread. Since the digital turnover from analogue in 2012 all UK households now have access to digital TV, and hence to television shopping.