Emma Mattress Case Study
Emma joined us at the end of 2019, initially trialling shows on Ideal World. We worked with Emma extensively to understand their brand and how they wanted to be represented, along with the key selling points that needed to be promoted. In a competitive mattress market we have been able to educate the audience on ‘why buy an Emma mattress’ through demonstration, education, customer testimonials and creative assets. Following a successful trial on Ideal World, Emma then trialled a full brand takeover on ITV with great success. In just 10 months Emma is now a significant partner on Ideal World. By the end of 2020 Emma will have completed over 50 Ideal World shows and over 20 ITV full brand takeovers.
Marcela Salandra, Head of UK Business Development at Emma, said: "Ideal World has done an extraordinary job of featuring our brand on television. They have put together a show with great selling points and talented salespeople, which has resulted in tremendous success. We have had the opportunity to learn the best practices and strategies that work for our brand in live television based on their recommendations and knowledge. We are extremely delighted with this partnership and we are looking forward to seeing the success continue."