the home of
shopping

Available on YouTube Sky Freesat Freeview Virgin Media
Ideal World Online
Ideal World On Air

Available across the UK on our dedicated TV shopping channels

We have partnered with ITV to broaden the reach of our two flagship brands, with 3 hours a day of specially selected shows, simulcast to a whole new audience.

ITV logo

Watch live

Broadcasting live every weekday from 8.15am and every weekend from 7.30am across Sky, Freeview, Virgin, and Freesat, bringing innovative products and exclusive offers to more than 80 million homes.

Available in HD
Freeview

22

Freeview
Virgin Media

747

Virgin Media
WightFibre

48

WightFibre

But wait, there’s more

Ideal Extra is available to view on Sky 671 and Freeview 94 to bring you the very best of Ideal World, ensuring you never miss out.

Sky

671

Sky
Freeview

94

Freeview
WightFibre

44

WightFibre