the home of
Available across the UK on our dedicated TV shopping channels
We have partnered with ITV to broaden the reach of our two flagship brands, with 3 hours a day of specially selected shows, simulcast to a whole new audience.
Broadcasting live every weekday from 8.15am and every weekend from 7.30am across Sky, Freeview, Virgin, and Freesat, bringing innovative products and exclusive offers to more than 80 million homes.
But wait, there’s more
Ideal Extra is available to view on Sky 671 and Freeview 94 to bring you the very best of Ideal World, ensuring you never miss out.