Ideal Shopping Direct has now been in business for over 20 years, and in recognition of this we want to celebrate the...
we bring
products to life
Ideal Shopping stands at the forefront of multi-channel home shopping retail.
Vibrant and one-of-a-kind, we put the world at your fingertips, stocking everything from household, garden and technology to health, beauty and craft essentials.
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online


Our brands
We bring innovation through our flagship brands, providing a constant stream of exciting and can’t-miss products to our customers around the world.
Explore our brands
Our partners
Working closely with industry partners, we have an original, one-stop shopping destination that brings products to life.
Read about our partnershipsPress
The latest news from Ideal Shopping
To round off a year in which craft exploded in the UK under lockdown; multi-channel retailer, Create and Craft has won...
Ideal Shopping Direct is celebrating over 20 years of business this year, and as such we want to celebrate the people...